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Marketing: If You Build It They Will Come (Not really, you must drive them there!)

Most people, respectfully, think of marketing in one form of another-a web site, social media, maybe some lead generation or a cool brochure.

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Marketing vs. Advertising

Marketing versus Advertising.

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New Google Penalty, Yahoo Name Change, + More in This Week’s SEO News Update

Nearly every major search engine had big news this week as Google rolled out an update affecting ads on mobile pages, major shakeups occurred at Yahoo, and Bing has completely revamped its local search listings.

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Google Not Giving Up on Google+, Matt Cutts Resigns, + More in This Week’s SEO News Update

This week, a longtime Google employee confirmed his resignation from the company, Google announced plans to revive a failing product, and some tests involving AdWords and YouTube have been discovered which could end up being permanent fixtures of search results.

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