Today, the human attention span is shorter than that of a gold fish. Your website has just 7 seconds to capture your visitors’ attention. So it is not enough that you have a website, you need to have a website that is engaging, quick to load, and communicates your value propositions, service offerings, and a call to action immediately.
The challenge to develop something so compelling has intensified as users are increasingly surfing the web on new and different devices.
Between 2008 and 2015, the time spent per-user per-day using digital media grew 107%. Within that timeframe, time spent surfing the web on a desktop remained consistent; however, mobile use increased 600% and continues to grow an average 58% year over year.
The latest numbers show that while 91% of internet users still browse by laptop or PC, 80% use a smartphone and 47% use a tablet. Yet despite the evidence, only 50% of small business have a website, and most are not mobile friendly.