The Science Behind Design Concepts

As humans, one of the key parts of the brain that focuses attention is the Reticular Activating System (RAS). The  RAS is our brain’s “filter.” It’s main function is to regulate sleep-wake transitions and body/brain awareness.  Its awareness functionality sorts out the large amount of information our brain intakes and tells us what we need to pay attention to and what is unimportant and can be ignored. – Isn’t science cool?

Click here to read ful blog article.