The Science Behind Design Concepts
As humans, one of the key parts of the brain that focuses attention is the Reticular Activating System (RAS). The RAS is our brain’s “filter.” It’s main function is to regulate sleep-wake transitions and body/brain awareness. Its awareness functionality sorts out the large amount of information our brain intakes and tells us what we need to pay attention to and what is unimportant and can be ignored. – Isn’t science cool?