To Market, to Market: Are you ready?
We all dream of revenue. Lots and lots of revenue. And if you’re anything like me, a business owner who knows that the health of your organization not only as good as the service you provide but the health of your pipeline. That’s that stuff that can keep business owners up at night!
Marketing starts with knowing that you need it. No one can convince you that you need it, and if they do convince you, you may be the first to back off if you don’t see immediate results. You must arrive at the realization that you need it. Only when you face your diagnosis. THAT is when you are ready.
Why? Because marketing is an all-in endeavor. Either you believe in it or you don’t. It’s kind of like being a little pregnant. Either you are or you aren’t. Either you are in or are you out? From there you can determine
Marketing, when done in dribs and drabs, here and there, it never really hooks in. You could be executing on all the right pieces, but without a plan, the results can easily yield lackluster. When done with a plan and with a commitment to execution, strategically rolled out in phases, it is a thing of beauty.
Whether it is a new website, SEO, an email campaign, PR, whatever your prescription it is important to understand that planning, consistency, and commitment will yield you the best of results.
It is a journey, so buckle yourself in and remind yourself to be patient. It is an endeavor to meet long-term goals. But this can be the secret to your success. Are you ready for that?